The design shop making

FIRE
the most amazing
bangin’
killer
the gosh darn bestest
brain-busting
unforgettable
bitchin’
stupendous
dope
hype
eyeball exploding
life-changing
super duper
awesome

brands, products and experiences.

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What we've been doing.

Experiences

You haven’t known happiness until you've popped a pan puri un your mouth. If you have no idea what we mean, our latest campaign for Neehee’s was meant for you! We helped the Indian vegetarian street food franchise expand their audience by letting their loyal customers “share their happy” with their friends (and give them some free yum yum). View the campaign.

Products

There’s no better time than St. Patty’s Day to remind everyone that luck is for losers. And, there’s no better way to celebrate yourself than in one of our “Artist Series” tees, designed by Joey Martinez. Get yours now!

Experiences

Danielle’s playlist is inspired by the words of Laura Jane Grace: "I think making a playlist of songs should be like casting a spell. If you're telling someone, 'Here listen to these songs and in this specific order,' there's intention behind it. I'm trying to put a spell on you.’"

Brands

Check out our brand identity design for Delve Collective. They're a collective of consultants and engineers that believe technology can be used to make the world we live and work in, even better.

Brands

We worked with our buddies at Automation Alley and our new BBF’s at the World Economic Forum to design the brand identity for the US Centre for Advanced Manufacturing.

Brands

In our time acting as the fractional CMO for Automation Alley, we evolved their brand identity, lead a digital transformation, challenged the brand to become THE global Industry 4.0 knowledge center and helped grow the organizations funding by $20-million dollars. Not too shabby!

Brands

We worked with 4M to help brand and launch the next step towards creating their “15-minute neighborhood” in Ann Arbor, Michigan. Venue is a revolutionary space that offers dining, coworking, creator resources, ride sharing and a digital-first hospitality experience. Check out the work!

Brands

Introducing… Assembli!!! Formerly known as WonderFool Productions, this nonprofit is renowned for their ability to create and host one-of-a-kind events that celebrate inclusivity and unleash the crazy power of creativity within individuals and the communities.

Brands

We have been involved with Friends In Deed since our founding. So, we couldn’t be more honored to have designed their new brand identity as they continue to build a community to end poverty.

Experiences

Our latest Spotify playlist comes from our Office Assistant, Emma. The album art was created by DALL•E 2 and comes from Emma’s motto: your time is limited.

Brands

We worked with CU Collaborate to help launch Holistic, a payment platform that partners hospitals with credit unions to help patient’s lower their monthly debt to accommodate unexpected medical debt.⁠

Experiences

We recently made the trip to Denver, CO to speak with the leadership team at Canvas Credit Union about purpose, creativity and the art of being vulnerable.

Brands

We made the trek to Kentucky to rebrand United Dynamics Corporation, a global inspection company, as they challenge themselves to look further. Check out their new identity.

Brands

Take a gander at the brand identity and awareness campaign that we did for Detroit’s first community radio station, WNUC 96.7 FM.

Brands

We were charged with naming this local investing educational program and creating a visual brand that connected with investors and community partners across the state of Michigan. The name, Grubstake, is a term used by prospectors and is an amount of material, provisions, or money supplied to an enterprise in return for a share in the resulting profits.

Brands

Revalue is a values-based investment firm that believes in the triple bottom line. And now they’ve got a triple awesome brand identity, too!

Brands

The third happiest moment of your life will probably be the first time you pop a Ragda Puri into your yapper. And that’s exactly how we designed the Neehee’s brand identity. From the logo, to the menu, and even the restaurant environment, every detail is designed to share the joy of Indian street food with the masses.

Brands

Drink in our brand identity design for Rise & Grind Coffee Stop. The drive-thru coffee stop that should be your first stop in the morning.

Brands

We rebranded one of the countries oldest and most-storied hockey clubs, the Calumet Wolverines.

Products

There’s no better time than St. Patty’s Day to remind everyone that luck is for losers. And, there’s no better way to celebrate yourself than in one of our “Artist Series” tees, designed by Joey Martinez. Get yours now!

Products

Working with the Ann Arbor/Ypsilanti Regional Chamber, we branded and helped launch a new mobile application to connect local creatives to their community. Check out NEEDEE.

Experiences

You haven’t known happiness until you've popped a pan puri un your mouth. If you have no idea what we mean, our latest campaign for Neehee’s was meant for you! We helped the Indian vegetarian street food franchise expand their audience by letting their loyal customers “share their happy” with their friends (and give them some free yum yum). View the campaign.

Experiences

Danielle’s playlist is inspired by the words of Laura Jane Grace: "I think making a playlist of songs should be like casting a spell. If you're telling someone, 'Here listen to these songs and in this specific order,' there's intention behind it. I'm trying to put a spell on you.’"

Experiences

Our latest Spotify playlist comes from our Office Assistant, Emma. The album art was created by DALL•E 2 and comes from Emma’s motto: your time is limited.

Experiences

We recently made the trip to Denver, CO to speak with the leadership team at Canvas Credit Union about purpose, creativity and the art of being vulnerable.

Experiences

We recently partnered with artist, activist and photographer, Benjamin Von Wong to help launch his latest installation, #TurnOffThePlasticTap.

Experiences

The original isn't always the best. Have a listen to our playlist filled to the brim with remixes and reimaginings.

Experiences

The new Automation Alley website has launched! We worked to transform their digital brand by creating a content-driven experience that allows their members better access to their expansive industry 4.0 knowledge and initiatives.

Experiences

Introducing our new website design for Unicorn Feed & Supply! If it doesn’t make you smile, you’re dead inside.

Experiences

When two experts in mobility, economic and automotive, partner for positive change, you know you’re in for a quite a ride. We created an impact brand and communications campaign to get a community moving in the right direction of understanding the local disparities.

News

Our Founders, Danielle Milner and Jon Eslinger recently appeared on the Journey Map podcast to talk about why Danielle fell in love with advertising, Jon’s drive to always try something new, and how social entrepreneurialism inspired them to start an agency. Listen to the episode.

News

Your purpose falls short. Consumer expectations have changed. They want organizations to take a stand on issues that rise to the top of their hierarchy of consciousness. Read more from our CUInsights article.

News

Well… we did it again. Out of nearly 40,000 entries from across the globe, our logo design for srsly has been selected to appear in LogoLounge Book 13!

News

Read the Concentrate article about our work on NEEDEE, the app that connects creatives to their community.

News

Our logo design for the custom cake shop, Cake America Great Again, was selected to appear in LogoLounge Vol. 12. The annual bestselling book series features 3,000 leading edge identity designs from the nearly 42,000 submissions, from 61 countries. The designs are then reviewed by an international judging panel of identity design greats and geniuses.⁠

News

Our logo design for Pizzawala’s was selected to appear in this year’s Communication Arts Design Annual. Out of 2,947 entries to the 61st Design Annual, only 126 were accepted, representing the work of 100 designers, design firms and in-house teams, making the Design Annual the most exclusive major design competition in the world.

News

Our Co-Founder and CSO, Danielle Milner, was a recent guest on the podcast, In the Room w/ Todd Marksberry to talk about the DO:BETTER philosophy on branding.

News

We are proud to members of the Mentorly community. The first online arts mentorship platform, Mentorly provides accessible opportunities to connect with emerging and professional artists from around the world... like us! Book a session with Jon or Danielle.

News

Look Ma!!! We made the paper! Our inaugural DO (something) event was featured in Concentrate Ann Arbor.  Read the article!

Clients & Collaborators

Kind Words

“Do not miss the opportunity to work with DO:BETTER! They provided 

such excellent service, the whole organization is in love with their work.

Jon and his team are very talented, and we feel honored that they were able to work with our brand.”

Angela Peat
Co-Founder
Delve Collective

Kind Words

“DO:BETTER is

truly blessed and talented within their craft, and beyond.

We are very pleased with the final result, and are looking forward to moving forward with this endeavor.”

Jon Cavote
President,
United Dynamics Corporation

Kind Words

“DO:BETTER instantly made me feel like a valued client. They took the time to learn as much as possible about me and

took great care to create a brand identity

that mirrored my style and vision.”

John Sullivan
Founder,
BullyRose

Kind Words

“I was really stressed out trying to handle a rebrand on my own.

I am so thankful I found DO:BETTER to take over for me!

They were professional and I could tell they love what they do and that made the process enjoyable.”

Angelica Renaud
Founder,
A Design Line

Kind Words

“Some of

the most devoted, caring and creative people I know

work here!”

Robert Thompson
Past-President,
Friends In Deed

Kind Words

“DO:BETTER is

personable and collaborative.

They consistently go the extra mile and seamlessly coordinates with project stakeholders.”

Diane Keller
President & CEO,
Ann Arbor/Ypsilanti Regional Chamber

Kind Words

“We loved working with DO:BETTER, I received nothing but positive feedback from the team during the process.

It was a great experience.

Mike Wallace
Communications Coordinator,
UNIFIED - HIV Health and Beyond

Kind Words

“I liked working with the DO:BETTER team;

they were responsive, accessible, hands-on and thorough

in their processes.”

Kate Yocum
Director,
Saint Joseph Mercy Health System

Kind Words

“We’ve waited five years to find DO:BETTER.

They have a process, standards and an expectation for communication,

and they follow it. DO:BETTER is the whole package…”

Angela Barbash
Founder & CEO,
Revalue

Kind Words

“Their process helps uncover the heart of the situation, and their

thoughtful and creative approach means you end up with something better than you could have expected,

or created on your own!”

Bridget Herrmann
Vice President of Impact & Advocacy,
United Way of Washtenaw County

Kind Words

“We needed a strategic partner who could help us recognize how brand could advance our vision. DO:BETTER has helped us shift culture and develop initiatives creating immense value and transforming our organization into a global force.

Their team gets business and truly cares about who we are becoming.

Tom Kelly
Executive Director & CEO,
Automation Alley